Friday, March 27, 2009

The Heavenly Bar

While traveling through the Hunter Valley yesterday, our intrepid crew of explorers came across an ice cream case filled with strange Aussie wonders. One of which was this "Heaven" bar... a caramel truffle ice cream delight. Of course with a name like "heaven" there are many excellent slogans one can invent for one's product. For instance (click to enlarge if you can't read it):

Yes, it's true that this slogan would probably be more appropriate for a "Hades Bar" but you have to admit they are trying. And it's true, this slogan sealed the deal for me, I knew I needed to try this frozen confectionary wonder.

I'm not certain, in the end, that it lived up to its hype. The caramel was too sweet, so I chipped that off. And the ice cream was a touch not-sweet-enough and had a strange truffle caramel center. All in all, I'm guessing that the real Heaven is better and has better ice cream bars.


  1. Anonymous3:03 PM

    Perhaps it is just "a taste of heaven"?

  2. There's a bit of subliminal propaganda going on with the packaging. Heaven is a V, underlined.