While traveling through the Hunter Valley yesterday, our intrepid crew of explorers came across an ice cream case filled with strange Aussie wonders. One of which was this "Heaven" bar... a caramel truffle ice cream delight. Of course with a name like "heaven" there are many excellent slogans one can invent for one's product. For instance (click to enlarge if you can't read it):
Yes, it's true that this slogan would probably be more appropriate for a "Hades Bar" but you have to admit they are trying. And it's true, this slogan sealed the deal for me, I knew I needed to try this frozen confectionary wonder.
I'm not certain, in the end, that it lived up to its hype. The caramel was too sweet, so I chipped that off. And the ice cream was a touch not-sweet-enough and had a strange truffle caramel center. All in all, I'm guessing that the real Heaven is better and has better ice cream bars.
Perhaps it is just "a taste of heaven"?
ReplyDeleteThere's a bit of subliminal propaganda going on with the packaging. Heaven is a V, underlined.
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